Marketing News

Men’s Grooming Brand Tone Launches on Amazon

Lineup includes body wash, deodorant, on-the-go cologne, roll-on fragrance oil, lip balm and body lotion.

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By: Lianna Albrizio

Associate Editor

Tone, a fragrance-forward personal care brand redefining how men approach grooming, has launched on Amazon. Building on a breakout first year at Target, the brand is expanding its reach to Amazon consumers nationwide with a lineup of body wash, deodorant, on-the-go cologne, roll-on fragrance oil, lip balm and body lotion. “Launching on Amazon is a pivotal step in bringing Tone to more consumers nationwide,” said Nathaniel Weiss, CEO and cofounder. “We created Tone to help...

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